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Outbound insights for professional
services firms.
Practical guides on cold email, deliverability, lead generation, and building a predictable pipeline.
9 min readMSP Lead Generation: How to Book 5+ Meetings a Month with Cold Email
Most MSPs grow through referrals alone. Here's how cold email adds 5+ qualified meetings a month — without damaging your reputation.
14 min readHow to Write Cold Emails That Get Replies from Business Owners
Generic templates don't work on business owners. Here's the data-backed approach to cold emails that actually get replies — with real angles from services firm campaigns.
8 min readThe Real Cost of Hiring an SDR vs. Outsourcing Outbound
An in-house SDR costs $55K-$70K in year one. A pilot costs $2,500. Here's the full math for services firms deciding how to build pipeline.
9 min readWhy Professional Services Firms Struggle with Outbound (And How to Fix It)
Most services firms grew on referrals. Here's why that model breaks — and how outbound builds the predictable pipeline referrals never will.
8 min readOutbound vs. Referrals: Why Your Business Needs Both
Referrals are your best channel. They're also a single point of failure. Here's why professional services companies need outbound alongside referrals — not instead of them.